Short breakdown of formula/inputs:
Likes Don’t Pay the Bills, EMV Does
Discover how Earned Media Value turns Influencer Marketing into Measurable ROI
What is EMV?
Earned Media Value (EMV) assigns a dollar value to the exposure and engagement your brand earns through influencer content. Think of it as: if you had to buy the same reach via ads, what would it cost you?
This makes influencer marketing measurable, comparable, and accountable.
Why EMV Matters?
- Vanity metrics (likes, views) may look impressive, but they don’t prove if you reached the right people.
- EMV shows how influencer content builds awareness, trust, and recall with your exact audience.
- It helps benchmark performance against competitors and industry standards.
- Leadership and finance teams need hard numbers, not hype.
- EMV translates influencer output into a monetary value comparable to ad spend and other marketing investments.
- It positions influencer marketing as a strategic growth channel, not just an experiment.
How PlatterHub Ensures EMV
- AI-powered influencer matching → Relevance over vanity.
- Storyboards → Consistent messaging & creative alignment.
- End-to-end ops → Faster execution.
- Advanced tracking → EMV, ROI, revenue attribution.
With PlatterHub, influencer campaigns don’t just look good, they perform.
How EMV is Calculated
Reach × Engagement × Media value equivalent.
Earned Media Value Calculator
Calculate the monetary value of your social media engagement using industry-standard metrics
Social Media Metrics
Likes
$0.00
Comments
$0.00
Shares
Saves
$0.00
Clicks
$0.00
Views
$0.00
Total Earned Media Value
$0.00
Based on industry standards
Value Breakdown
Source – https://earnedmediavalues.com
Case Study
High-ROI Awareness Campaigns for Leading Jewellery Brand
When the goal is visibility and reach, EMV shows just how powerful the right influencer fit can be.Data Highlights:
34,576 views = $8,644 value
664 likes = $504.64
121 comments = $826.43
Total EMV: $10,008.57
ROI: $128.98 for every $1 spent
Takeaway: Awareness campaigns, when structured with the right influencers and storyboards, deliver extraordinary ROI. This proves reach doesn’t just create noise — it creates measurable brand value.
Balanced Engagement Campaigns for Global Leading Clinical Laboratory
This campaign leaned on both visibility and moderate engagement to generate reliable ROI.Data Highlights:
8,303 views = $2,075.75
2,720 likes = $2,067.20
6 comments = $40.98
Total EMV: $4,184.43
ROI: $10.95 for every $1 spent
Takeaway: Even with fewer comments and saves, balanced campaigns still achieve 10× ROI when creators are aligned and messaging is consistent.
Niche Conversion-Driven Campaigns for Global Leading Clinical Laboratory
This smaller campaign focused on clicks and saves — actions that signal buyer intent.Data Highlights:
98 clicks = $343.00
67 comments = $457.61
26 saves = $13.00
1,006 views = $251.50
Total EMV: $1,136.25
ROI: $2.20 for every $1 spent
Takeaway: Even niche campaigns with smaller reach can deliver positive ROI when optimized for conversion-friendly actions like saves, comments, and clicks.
Frequently Asked Questions
How is EMV different from engagement rate?
Engagement shows activity. EMV translates it into business value.
Can small campaigns use EMV?
Yes — EMV makes it easier to prove ROI at any scale.
Is EMV enough to measure ROI?
EMV is a strong indicator, and with PlatterHub’s tracking, it connects directly to sales and revenue impact.
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Democratizing Influencer Marketing
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Democratizing Influencer Marketing
