Your Campaign. Clearly Defined. Perfectly Executed.
A great campaign starts with a great brief. Get a tailored campaign brief, absolutely free, then launch fully‑managed influencer campaigns with PlatterHub.
Time Saved
↑ 60%
vs manual docs
Creator Fit
+40%
better alignment
ROI Lift
up to 3×
with structured briefs
Your Campaign. Clearly Defined. Perfectly Executed.
A great campaign starts with a great brief. Get a tailored campaign brief, absolutely free, then launch fully‑managed influencer campaigns with PlatterHub.
Time Saved
↑ 60%
vs manual docs
Creator Fit
+40%
better alignment
ROI Lift
up to 3×
with structured briefs
What is a Campaign Brief?
Think of a Campaign Brief as the blueprint of your influencer marketing. It captures everything — your Objectives, Target Audience, Messaging, Deliverables, Timelines, and Budget. Without a clear brief, creators guess. With one, they perform.
Objectives
What outcome are you aiming for? Awareness, leads, footfall, or sales.
👥
Audience
Who exactly are you trying to reach? Geography, age, interests, buyer intent.
Maps to personas
🧾
Guidelines
Brand voice, do’s & don’ts, required tags/hashtags, legal notes.
Shapes Storyboards
Keeps content on-brand
📅
Timelines
Key milestones, shoot windows, review/approval SLAs, go‑live.
Avoid last‑minute rush
🧩
Assets
Reference photos, mood boards, product info, USPs, links.
All in one place
What is a Campaign Brief?
Think of a Campaign Brief as the blueprint of your influencer marketing. It captures everything — your Objectives, Target Audience, Messaging, Deliverables, Timelines, and Budget. Without a clear brief, creators guess. With one, they perform.
How PlatterHub Simplifies It
Built for speed, clarity, and scale. PlatterHub turns a time‑consuming task into a guided experience.
01.
AI-guided forms
Smart prompts ask the right questions, auto-complete details, and save hours.
02
Ready-made templates
Industry-ready layouts tuned for Global markets.
03
Persona recommendations
Automatic Influencer Persona suggestions that fit your brand goals.
04
Instant storyboards
Turn any brief into actionable scripts, hooks, and shot lists.
05
Collaborate & approve
Complete workflow at one place, provide feedback, and finalize. No scattered emails.
06
Launch-ready
Push to PlatterHub’s Influencer Studio and tracking in one streamlined flow.
How PlatterHub Simplifies It
Built for speed, clarity, and scale. PlatterHub turns a time‑consuming task into a guided experience.
Why It Matters
Great Briefs = Great Campaigns. Structured briefs create structured outcomes. Brands that use PlatterHub’s Campaign Briefs see better creator alignment, stronger content quality, faster approvals, and up to 3× higher campaign ROI.
Case Study
Festive Jewellery Launch: Local micro‑creators, custom storyboards, AI‑optimized posting → 254,910 views, 8.6% ER, 696% ROI.
Get Your Free Campaign Brief Now
Views
254,910
Engagement Rate
8.6%
EMV
$9,197
ROI
696%
Frequently Asked Questions
Can I edit my brief later?
Yes! You can save, revisit, and refine your brief anytime before launch.
Do influencers see the entire brief?
Creators see the parts relevant to them, so they get clarity without being overwhelmed.
Is the Campaign Brief free to use?
Yes, creating briefs on PlatterHub is free. You only pay when you launch campaigns. View pricing.
Ready to Launch Smarter?
Start with a brief that sets your campaign and your creators up for success.
Democratizing Influencer Marketing
Need help? Email us
Head Office
18 King Street East, Suite 1400 Toronto, ON M5C 1C4, Canada
ALL RIGHT RESERVED © 2025 PLATTERHUB INC.
Democratizing Influencer Marketing
