UGC complements studio ads. Polished creative builds awareness; UGC drives action and trust.
Stop Running Ads That
Look Like Ads
With PlatterHub, get Authentic Creator-led UGC that
outperforms polished ads in trust, clicks, and ROI.
CTR (UGC)
↑ 4×
CPC (UGC)
↓ 50%
What is UGC?
UGC (User‑Generated Content) is content created by real people, not studios. It feels natural, blends into feeds, and builds instant credibility. Think: product demos, unboxings, lifestyle reels, and authentic testimonials.
🎬
Product Demos
📦
Unboxings & Reviews
📲
Lifestyle Reels
✨
Testimonials
Why UGC Works
People trust people. UGC looks and feels native and it performs.
92%
trust UGC more than ads
4×
higher CTR vs polished
−50%
lower CPC on average
84%
say UGC impacts purchase
How Brands Can Use UGC
📣
Paid Ads
Instagram/TikTok ads, Retargeting campaigns
🛒
E-commerce
Product listings, Reviews, Checkout trust builders
🌐
Web & Landing
Hero sections, Testimonials, Explainer videos
✉️
Email
Promotions, Launch campaigns, GIF snippets
📲
Organic Social
Reels, Stories, Community reposts
🎤
Events
In-store screens, Expo booths, Branded displays
DIY UGC Pitfalls
- Inconsistent content quality
- Time-consuming process
- Lack of professional touch
- Limited audience engagement
VS
PlatterHub Advantage
- High-quality, professional UGC
- Time-efficient and scalable
- Boosts credibility and trust
- Maximized audience engagement
How PlatterHub Makes UGC Work
1
Match CreatorsAI-powered screening for relevance, authenticity & audience fit.
2
Approve StoryboardsOn-brand scripts, CTAs, and references.
3
Manage OpsContracts, briefs, reviews & payouts on rails.
4
Measure ROIEMV + Conversion KPIs in one dashboard.
Case Study: UGC That Delivered ROI
Festive campaign for a jewelry brand using micro-creators and storyboarded reels.
Views
254,910
Engagement Rate
8.6%
EMV
$9,197
ROI
696%
Frequently Asked Questions
How fast can PlatterHub deliver UGC?
In as little as 72 hours with approvals & storyboards built in.
Is UGC only for D2C?
No — UGC works across retail, lifestyle, SaaS, services, and more.
How do you measure performance?
We track EMV and conversion KPIs to translate content into dollar value.
Turn UGC Into Your Best-Performing Ads
Your best ads don’t look like ads. They look like UGC — authentic, native, and high-converting.
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Need help? Email us
Head Office
18 King Street East, Suite 1400 Toronto, ON M5C 1C4, Canada
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